A majority (54%) of U.S. adults say they have heard “nothing at all” about the “alt-right” movement and another 28% have heard only “a little” about it, according to a new Pew Research Center survey. Just 17% say they have heard “a lot” about the movement.
Liberal Democrats and Democratic-leaning independents are far more likely than other Democrats to have heard about the movement. Two-thirds of liberal Democrats (66%) have heard a lot or a little about it, compared with fewer than half of conservative or moderate Democrats (39%) and just four-in-ten Republicans and Republican leaners overall (40%).
Pew’s survey goes on to say that a little over a third of Americans who’ve actually heard of the alt-right associate the label with white supremacy or white nationalism, with an additional 17 percent of Americans associating the alt-right with racism more generally. So much for euphemization. “Democrats (47%) are nearly three times as likely as Republicans (17%) to say the movement stands for “white supremacy” or “white nationalism,” Pew’s John Gramlich writes. “Democrats are also more likely than Republicans to associate the movement with “racism” or “prejudice” (18% of Democrats, 10% of Republicans).”